Connex Rewards is a telecom-focused loyalty and engagement company based in the San Francisco Bay Area that helps operators build stronger customer relationships through personalized rewards and mission-driven engagement experiences.
Connex Rewards is the joint venture of two organizations with deep, complementary expertise.
A global telecom engagement technology provider supporting over 150 operators worldwide. TIMWETECH brings enterprise-grade platform technology, deep telecom integration experience, and a proven track record of delivering loyalty and engagement programs at scale.
A telecom-focused incubator and strategic advisory firm specializing in creating new, innovative solutions for connectivity service providers — bringing market insight, operator relationships, and product strategy to every engagement.
Together, we combine telecom loyalty expertise, enterprise-grade technology, gamification capabilities, reward ecosystem management, operator deployment experience, and deep understanding of customer engagement — in a single, purpose-built offering.
A platform built specifically for the realities of wireless, broadband, fiber, MVNO, and converged operators.
Proven across diverse markets, regulatory environments, and operator types.
Engagement strategies that connect rewards directly to operator KPIs and behavior change.
An architecture designed from the ground up around missions, progression, and habit formation.
National and local partners across travel, dining, entertainment, wellness, and lifestyle.
Turnkey delivery models with operational programs typically live in ~120 days.
Cloud, hybrid, and managed-service options that match how your organization operates.
From strategy through operations — strategy, integration, content, and ongoing optimization.
Decades of combined telecom industry expertise, from product to delivery to commercial.
An executive team with deep experience in loyalty platforms, engagement strategy, and telecom commercial operations.
Luis Cerqueira is Chief Commercial Officer at TIMWETECH, where he oversees business development across 30+ clients and leads expansion into new markets and strategic partnerships.
Before joining TIMWETECH, Luis spent 18 years at McKinsey & Company, including 7 years as a Partner, where he served some of the largest telecom operators across Latin America, Africa, and Europe. His work spanned loyalty programs, customer value management, and digital marketing and sales — helping operators grow revenues and deepen customer engagement at scale.
With 15+ years of global telecom expertise, Luis brings a combination of strategic depth and commercial execution. He has advised C-suite leaders through major digital transformations, built loyalty ecosystems, and shaped CVM strategies that have impacted millions of subscribers worldwide.
Paulo Salgado is Chief Innovation Officer at TIMWETECH, where he leads Innovation, Product Strategy, and Pre-Sales.
Having been with the company since its earliest days, Paulo has held multiple leadership roles across more than 20 years. As CTO, he drove the company's technical expansion into over 30 countries and led the creation of enterprise-grade platforms for the telecom industry, spanning digital engagement, fintech, and service delivery.
He has led numerous engagement projects helping telcos grow ARPU, reduce churn, and boost sales performance, with deep expertise in gamification, loyalty, and mission-driven techniques.
Dave is a partner in Connex Studio, which is a co-creator of Connex Rewards. Dave has several decades of experience across different areas of the telecom industry, and has been actively working on rewards programs for the last several years.
Before founding Connex Studio, Dave led Meta's strategic partnerships with US and Canadian telecom companies. Prior to joining Meta, he helped create Visible for Verizon, the first all-digital operator, and designed a brand new consumer value proposition. Previously, Dave was CMO at MobiTV, where he won an Emmy Award for being a pioneer in bringing live streaming TV to mobile phones.
Early in his career, Dave pitched Richard Branson on bringing the MVNO concept to the US, and founded Virgin Mobile USA as the original CMO. Dave led product, marketing and distribution for the company, growing it into one of the most successful MVNOs and transforming prepaid wireless into a mainstream product.
Erica is a partner in Connex Studio, which is a co-creator of Connex Rewards. She has spent her career at the forefront of digital transformation across mobile, media, and cloud, working at the intersection of mobile operators, content, and technology. For the last several years she has been actively working on telecom rewards programs.
She began her career managing content distribution partnerships across the North American MVNO landscape. She later held key partnership and go-to-market roles at MobiTV, Dolby, Cisco, and AWS, where she helped bring industry-first innovations to market.
At MobiTV, Erica was instrumental in launching NFL Mobile, delivering live football streaming over mobile networks for the first time, and worked closely with North American Tier 1 carriers to bring the first white-labeled mobile TV services to market. At Dolby, she led early efforts to bring virtual surround sound to the mobile ecosystem. She later supported telecom providers in modernizing network infrastructure, helping guide the shift from legacy network environments to cloud platforms at AWS, placing her at the leading edge of telco digital transformation.
Whether you're exploring loyalty modernization or ready to launch, our team would love to talk.
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